4 Tactics Manufacturers Can Employ to Address the Worker Shortage

Manufacturers are currently facing a material and workforce shortage. And though the material shortage and associated high prices are expected to end within a year, the manufacturing worker shortage is expected to be a long-term challenge. A recent study by the Deloitte and the Manufacturing Institute estimates that the manufacturing industry could face 2.1 million unfilled positions by 2030.

While automation and robotics are a key element of manufacturing (as demonstrated in Ludlow Manufacturing’s new technology investments), the need for skilled and unskilled workers continues to exist. The pandemic has had both a positive and negative impact on the manufacturing worker shortage. Some manufacturers have seen an influx of new workers from other industries. While many manufacturers had to lay off workers at the start of the pandemic, many of those positions are now filled---but not all. Plus, many manufacturers have grown, creating a need for more workers.

“The workforce shortage is definitely a challenge that manufacturers are facing,” says Ludlow Manufacturing President Todd Ludlow. “However, I am confident that our industry can meet this challenge head-on as we continue to grow and expand.”

While the challenge may seem overwhelming, there are tactics manufacturers can consider utilizing to attract new workers and retain their existing workforce.

“This is definitely a challenge that demands out-of-the-box solutions,” says Ludlow Manufacturing President Todd Ludlow. “While we need to address this as an industry, every company can utilize the solutions that work for them.”

Build a Strong Brand  

A strong brand tells a story, which makes others want to buy from a company and makes potential workers want to be part of it. Once a strong brand is established (and with more than just a logo), a company can use channels, like social media, to set themselves apart. Regarding the worker shortage, manufacturers can use these channels to give potential workers an inside look at operations (without revealing competitive secrets) and showcase its unique workplace culture. It’s also an opportunity to highlight available positions and position benefits.

“Building a brand can be a strong tool in our efforts to attract and retain more employees,” says Ludlow Manufacturing President Todd Ludlow. “At Ludlow, we see branding as an opportunity to tell our story and showcase our facility and culture.”    

ask Current Employees to recruit

Current employees and a positive workplace culture can also be a valuable asset in the effort to attract new employees. Manufacturers can ask their employees to share the brand story and why they enjoy working at the company. Some companies can also choose to take this effort a step further and offer referral incentives to employees.

Connect with Local Schools

Local schools, both secondary, technical, and colleges, are training the next generation of workers. Manufacturers can opt to initiate a connection with these workers through the school system. Many schools offer job fairs and apprenticeships that can be a prime opportunity for both manufacturers and students. In addition to making an initial connection with schools, manufacturers can also take this opportunity to ensure that the student experience is a positive one. This can be accomplished by offering cross-training, skilled on-the-job training programs, and other workplace perks.    

Seek Creative Employment Solutions

Manufacturers have a variety of employment options available to fill open positions, such as temporary employees or contract employees. Many of these options can help manufacturers fill short-term positions and attract long-term employees. Though this strategy is helpful, creative employment solutions should never fully replace a company’s hiring program.

Future of the Manufacturing Worker Shortage

While the future of the manufacturing worker shortage may seem bleak, there are tactics manufacturers can use to tackle this challenge. When the right combination of solutions are utilized, manufacturers can not only attract, but retain, skilled and unskilled employees.